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Intro
Customers who shop online rely on search engines to find the things they want. Making your individual personality and the products you sell searchable can assist potential customers in locating your brand and returning to make a repeat purchase.
Your search ranking is how you appear in search results. For instance, if you’re looking for made-to-order engagement rings, you’ll want to show up on the first page of results. Rankings change often, and Google frequently modifies its algorithm for assigning a page’s position in search results.
Your Etsy store or website may show up on the first page of results if you use keywords and Etsy SEO best practices to increase its exposure on Google. Your website or blog may be optimized to incorporate keywords related to the products you sell in order to draw in more visitors.
Consumers find shopping sites that are search engine optimized to be enticing. Search engines want to know if users were successful in finding the content or item they sought.
When a user’s search is satisfied, search engines consider your website to be successful. In this manner, you get a new customer.
The items that are displayed and their order (or position) are determined by a combination of the parameters listed below. Please note that the ranks of the findings are based on a weighted average of these characteristics.
Tags
For things to show up in the search results on Etsy, the search word or phrase must be same. Customers will not see items that do not meet their search criteria.
Data beats opinions. – Anonymous
Attributes
Similar to how keywords are used in item tags and titles, Etsy’s search algorithm takes into account the most important information offered in item characteristics.
When using tags, choose all of the precise attributes that each object contains. Your item will be more visible in search results as a consequence.
Listings
When deciding whether or not to display things that customers are likely to buy, Etsy’s search engine also takes into account how well specific items fare in searches. “Listing quality” describes this.
The behaviour of a potential customer after they click on or buy an item in search results affects the listing’s quality score.
Buyer Experience
Your profile will rank higher in search results the more comments there are on it. You might be able to increase your exposure by having full shop regulations, a completed About section, and positive reviews. (FAQs and seller details are not taken into account.) Using the store rules template may improve your rating.
Be Fresh
The Etsy search algorithm takes into account how recently or how recently an item was listed in order to maintain interest in search results for repeat customers.
Location
Customers from the European Union, Australia, and Canada have told us that they prefer doing business with vendors that are headquartered in their own or nearby nations.
Shop Sections
Your shop’s section names can also help your Etsy store SEO. Each region has a landing page with a page title derived from the section name.
The page titles for each of your sections’ landing pages on Etsy are created using the section names you choose for your shop’s landing pages. The language that points users to your business in a search engine result is known as the page title.
Wrapping up
There are always things you can do to improve your store’s exposure, whether it’s testing out new keywords or improving your customer service process.
You won’t generate any sales even if you have a unique, high-quality item, a lovely and welcoming business, correct product images, and speedy shipping.
Feel free to check our lastest article on Etsy Selling Trends for 2023.
Having trouble incorporating all these suggestions into your business? Hire an agency that can handle and fix it for you, contact us here or check all our services here.
