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Back to basics
Your website is unquestionably one of the most crucial resources you have at your disposal if you run a business and want to attract more and better clients and customers. Consequently, what distinguishes a good website from a terrible one or a good one from a wonderful one? Here are 10 characteristics that a great website should have.
You should find them valuable as your xpansion design web designers.
1. The brand
Your website ought to be an accurate representation of your brand and company. The visual links between your brand, printed materials, and physical location should be clear to the visitor right away. This improves the recall value of your branding and gives your website more credibility and a better overall impression of your company.
2. SEO Friendly
Your website design is pointless unless it is web-friendly, regardless of how educational, lovely, and simple to use it is. It’s crucial that your web designers are familiar with SEO, meta tags, and how to make your website compatible with all the major browsers (Search Engine Optimization). Make sure your web designers are knowledgeable about the many aspects that affect both the visual appeal of your site and how it appears in search engines.
Information, usually seen as the precondition of debate, is better understood as its by-product.
Christopher Lasch
3. Informative
Not every person who visits your website is interested in or has the time to browse through the entire thing. They might just need to see a specific piece of information, such a phone number, address, or other specific data. It’s crucial to put critical information in a location that is easy to find and see for this reason. Everyone has encountered the situation where they couldn’t find the information they required on a website, which almost always left them frustrated. The experience is at best irritating, and a frustrated visitor won’t stay on your website for very long and is unlikely to come again.
4. Navigate
The menu items on the website should be easily accessible from any page, and the design should be simple to browse. The website should always make it clear to the viewer where they are on the page and how to get there. If one is available, I highly recommend using it. Even the most basic websites may use improvement in this area. Always keep in mind that there is a thin line between an interactive menu and one that is obtrusive, so usefulness should be the goal.
5. Intuitive
A great website responds to the needs of its visitors directly, anticipates their thoughts, and arranges its elements logically. It’s crucial that your website has a landing page that is specifically related to what a visitor is seeking for rather than making them browse through all of your content if they find your site while using a search engine or directory that lists your site. Always keep in mind that a straight line always separates two points.
6. Content is King
This serves as the foundation of your website. The majority of visitors to your website come to it for information because of its content, which is also a key factor in search engine positioning. The text on your website should be clear, simple, and informative. More than anything else, well-written web copy and content will increase the popularity, effectiveness, and engagement of your website design.
7. Engage and Interact
A genuinely effective website design draws in visitors right away, holds their interest throughout every page, and persuades them to get in touch with you. Conversion is the term for what is likely the final objective of your website. There is a thin line between “interaction” and “annoyance,” thus the quantity of engagement should never be greater than the advantage.
8. Convert
Your website may be the most significant client source for your company. It should focus primarily on attracting new customers and expanding the range of services available to current ones by raising awareness of all the services you provide. Your website conversion will go up and you’ll get the success you want if you give them the resources they require to do business with you in a simple and fun method.
9. Visuals
Using excellent visuals is a good method to increase the appeal of your website because people are visual animals. About one-tenth of a second is given to your website to make an impression on visitors and potential clients and demonstrate the reliability and professionalism of both your website and, indirectly, your business. It’s crucial, nevertheless, to avoid going overboard. Use scrolling text, animation, and flash intros sparingly and just to highlight a point in your website design for best impact.
10. Loading and Q&A
The length of time it takes to launch a website is the main grievance voiced by clients seeking website design services. Unfortunately, it’s common for businesses to take an unusually lengthy time to finish your website. You lose more sales and value the longer the website is under construction. A website that isn’t online and isn’t functional won’t generate any revenue for you.
